ZNWR

ZNWR — an intellectual premium clothing brand from Minsk

The name ZNWR is an acronym of two words "Zen Wear", pronounced as [zen wer]

Zen | Japanese term

"Deep concentration"

Wear | English word

"Wear"

ZNWR — "Be in a state of deep concentration"

Brand concept — clothes create a state

Each ZNWR product is a story that we want to tell. And in this story, the main character is you.

We create not clothes, but states, stories, meanings, our own special world.

Author's design

The brand's design is based on the principles of Bauhaus and the Swiss School of Design, complementing them with Japanese aesthetics.

Purity and expressiveness, geometry and plasticity, lack of decor, intelligence and functionality

"Less is more", which in translation means "Less is more"

Visual Intelligence

Brand identity is poetry and intelligence.

Images ZNWR is a visualization of the subtle sense of beauty in the world.

Architects of color

That's what our clients called us.

Subtly working with shades, we do not use typical and stock colors.

Every season we develop a new unique color chart and paint all our fabrics and accessories according to it.

Each created color

has its own name;

is a find of the creative director;

forms a new state.

And we sew all this in our own manufactory-type production in Minsk.

Premium quality fabrics

For our products we:

produce wool coat fabric at the best factories in Italy;

order branded accessories in Japan at YKK factories;

develop exclusive knitted fabrics in Turkey.

And we sew all this at our own manufactory-type production in Minsk.